It provides customers with an intuitive interface, real-time order tracking via "Domino's Tracker" tool and multiple payment options to make your experience convenient all the way from ordering to eating that delicious pizza in the comfort of their own homes.

It allows users to place an order without touching the screens or navigating Menus, so it’s very popular amongst customers who have ordered regularly for long periods of time. Together with saved "Easy Order" profiles and voice ordering via Dom, their AI Assistant, this program makes everything easy as (apple pie).

Points (also known as "pieces") are earned by customers for every dollar spent that can be redeemed for free pizzas, sides, beverages or desserts. Progress towards receiving rewards is clearly displayed by the app and options are given to redeem points as customer incentives to continue making more purchases.

The user can change the type of crust for example thin, pan, gluten-free, the amount of sauce, amount of cheese and so on down to selecting from specialty builds themselves. In general, the interface displays both a running total and visual preview, which makes it relatively easy to create whatever you want down to the last detail.

It syncs up with all sorts of different platforms, including smartwatches (so you can see on your wrist how your order is coming along), in-car systems such as Ford SYNC and even recently as an ordering method for social media like Twitter puny little signs created by posters talking about what they really want (emojis).